Stop choosing olive oil by colour
Green oil is not automatically better oil. Here is what colour does and does not tell you, and what to look at instead.
4 min read
Independent olive oil guide
Olive Curious explains extra virgin olive oil in plain English, keeps a small selection of bottles worth knowing about, and sends you straight to the people who make them. No cart, no checkout, no score out of ten.

Today's reminder
Greener oil is not better oil. Colour tells you about pigments, not quality.
Short, honest guides that answer the questions people actually have about olive oil.
A small curated list, each entry with a reason attached and the sourcing we could verify.
Links go to the producer or retailer. We take no orders and hold no stock.
Find your style
Pick an intensity and see what it tastes like, what it is for, and what is in the selection.
Balanced, fruity, gently peppery.
The everyday all-rounder: roasting, dressings, bread.
The selection
Coming soon
We're still tasting and choosing the first bottles for this shelf. Nothing goes up here until we'd happily pour it at our own table.
Learn
Green oil is not automatically better oil. Here is what colour does and does not tell you, and what to look at instead.
4 min read
You can cook with extra virgin olive oil. Its smoke point matters, but it does not tell the whole story of what happens in a hot pan.
5 min read
Price and quality are related, but not the way most shoppers assume. How to spend sensibly on the bottle you use every day.
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The shortest version of everything we publish goes out on Instagram first.